http://www.emerce.nl/nieuws.jsp?id=2098097 (in dutch)
3/4 of the YouTube consider it ok that after a few seconds of movie a 'transparant' commercials is overlaying the actual movie. It even involves a click-through system - consider the commercial interesting? click-through and purchase!
The commercials commands if the user agrees to see the commercial. How it works? check a screenshot: http://www.emerce.nl/img.db?2098117
feature now only available in the USA, but soon to be released wordlwide.
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